Friday, February 18, 2011

Copywright Alert! Don't You Dare Steal This Word

The "Hamptons Business Strategy" strikes again. This time a baker posted this press release announcing her very exciting move to Sunset Avenue in Westhampton. But this is just not any store. No. It's a cupcakery, where she specializes in "Cuptails." And if we knew how to put the little "TM" in the upper right-hand corner of the word, we would. As it stands, we're risking serious jail time for copyright infringement, because she actually, very seriously, quite intentionally TRADEMARKED the term "Cuptail." Perhaps we'll just shorten the font. CuptailsTM.
There you go.

Sign your trademarked product isn't going to catch on? Having to explain what the heck it is in the subheading of your press release:

"Cuptail™ Hour Has Arrived in the Hamptons
Cupcake Lounge™ Capitalizes on the Cupcake Craze with Cuptails™. Combine Cupcakes with Cocktails and you Get Cuptails™, Cupcakes for Adults"
Meh. And exactly how many TM's do you need to put at the end of your unfortunately trademarked word in a press release? One. Not EVERY time you mention the word. ONCE. That's right, PR flack extraordinaire. Take you finger off the "insert symbol" tab...and slowly back away.
Anyhow, the cupcakeTM place held an opening receptionTM last week at the Hamptons Wine ShoppeTM in WesthamptonTM. Did anyone attendTM? E-mailTM us and let us knowTM.
In related news: there already exists "cupcakes for adults." It's called whiskey and cigarettes.

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