Rule #121: Hamptons.com Must Tell Us What "Inno-Trendy" Means

Does Hamptons.com actually have writers on staff? Or is it just a few trained monkeys uploading press releases to their Web site? Are they all in hibernation until the next post-Memorial Day white-party? If so, why doesn't the site just shut down for the winter?

Item: this canned release from the good people at o.d.m. watches. You know, the "internationally acclaimed timepiece arbitrators?" We don't even know what the last half of that sentence means. Nor do we know what "inno-trendy" means in the second sentence of this press release. Maybe if a Hamptons.com staffer was around to actually re-purpose the release and maybe call somebody at o.d.m. to clarify, we'd know. Naw...too much work.

Anyway, the exciting news is supposed to be that these watches (which look like the eggs from which Yo Gabba Gabba characters hatched) is now available in the U.S. Phew...we've been waiting for this day to arrive.