Friday, November 12, 2010

Badvertising: The Job Search

The headline of this ad reads "ABC Always Be Closing!" A bad move. This is a classic "proceed-with-caution" job application. They might be a nightmare, or they might just be movie buffs.

For the record "A-B-C, Always be closing" is the rallying cry from a senior executive at a real estate firm in the film "Glengarry Glen Ross," a brilliant drama written by David Mamet that captures the dog-eat-dog world of sales. Alec Baldwin plays the ball-breaking executive sent down by "Mitch & Murray" to rattle the office of slackers who haven't been selling at the pace desired at corporate HQ. Baldwin's character is abusive, he's rude, he's crass, and he's unintentionally hilarious. When told by Jack Lemmon's character that the sales leads are weak, he says: "The leads are weak? Fucken leads are weak? You're weak!"

When Ed Harris' character asks what his name is:

"Fuck. You. That's my name! Because you drove a Hyundai to get here; I drove an $80,000 BMW; THAT'S my name!"

When Alan Arkin says absolutely nothing, Baldwin's character says:

"You think this is abuse? You think this is abuse you cocksucker, if you can't take this, how can you take the abuse you get out on a sit!"

Alright, enough. Always Be Closing is a nod to a great movie, but an otherwise completely douchey thing to say in any other context. Leave this to Alec Baldwin's dickhead character; don't put it in an ad you're presumably trying to reach out to strangers with. You know what it takes to respond to this Craigslisting? It takes brass balls to respond to this Craigslisting.

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